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Tips for SEO (Search Engine Optimisation) for marketers – Adam Franklin

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SEO 101: Search Engine Optimisation training.
We cover an introduction to SEO, including the two things Google is looking for:
1. Content
2. Authority

I explain how to tackle both parts of the equation!

Plus I answer these reader questions:
How do I make it work best for my business?
How to create a SEO plan
What is the best way to get back links if you are brand new and unknown?
What is the best way to upskill and be recognised as an actual SEO/digital expert?

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