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SEO stands for ‘search engine optimization’ and a website’s SEO determines just how well it will rank on Google. In other words, how high up the link will show on the results page for a specific search term.
SEO affects every website on the internet and, if you own an online business, you need SEO for your website.
The reason why SEO for your website is important is that better SEO translates into more traffic, which can translate into more sales, more email list subscribers, more ads clicked, etc.
SEO has a greater importance for smaller websites, such as those run by small businesses or single-owner online businesses. The reason for this is that they probably don’t have as much of a budget as bigger sites to pay for advertising and traffic from search engines is completely free.
What Is On-Page SEO?
On-page SEO refers to the wide variety of actions that you can do on your website to optimize it for SEO. This includes things like the content, design and coding. A website’s search engine ranking is heavily determined by on-page SEO and how well optimized the site is.
Off-page SEO encompasses a variety of actions that can improve your website’s ranking without actually changing anything on the site itself. It is sometimes referred to a link building. This is a process of building links from other websites back to your website.
Without SEO, you’re just hoping that Google and the other search engines will just somehow stumble across your website, figure out what topic or topics you’re writing about, and then
hopefully send you lots of traffic that is relevant and targeted.
You’ve put a lot of work into your website content, so it makes no sense to just pray for luck where traffic and success is concerned.
To learn more about SEO for your website, download my free checklist, SEO For Beginners at