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7 OnPage SEO Checks You Need To Conduct On A Regular Basis | Digital Marketing Strategy Ep. #006

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7 OnPage SEO Checks You Need To Conduct On A Regular Basis | Digital Marketing Strategy Ep. #006

7 OnPage SEO Checks You Need To Conduct On A Regular Basis | Digital Marketing Strategy Ep. #006

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In Episode #006 of Digital Marketing Strategy, Digital Pratik is going to discuss about the 7 important checks that you need to conduct on a regular basis to ensure that your on-page SEO is on point.

1. Check your site for broken links.

Pages with broken links (be it an internal or external link) can potentially lose rankings in search results. Even if you do have control over internal links, you do not have control over external links.

2. Use the site command to check for the presence of low-value pages in the Google index.

The command operator “site:sitename.com” displays all pages on your site indexed by Google.

By roughly scanning through these results, you should be able to check if all pages indexed are of good quality or if there are some low-value pages present.

3. Check Robots.txt to see if you are blocking important resources.

If Google bots cannot access the javascript or CSS on your site, they cannot determine if your site is responsive or not.

4. Check the HTML source of your important posts and pages to ensure everything is right.

It’s one thing to use SEO plugins to optimize your site, and it’s another thing to ensure they are working properly. The HTML source is the best way to ensure that all of your SEO-based meta tags are being added to the right pages. It’s also the best way to check for errors that need to be fixed.

5. Check for mobile usability errors.

Sites that are not responsive do not rank well in Google’s mobile search results. Even though your site is responsive, there is no saying what Google bots will think. Even a small change like blocking a resource can make your responsive site look unresponsive in Google’s view.

6. Check for render blocking scripts.

The more javascript and CSS references a page has, the longer it takes to load. This reduces your page speed which can negatively impact your search engine rankings. The best way to ensure this does not happen is to check your site’s article pages using Google’s PageSpeed Insights tool on a regular basis. Check to see if there are render-blocking Javascript files and figure out if these scripts are needed for the page to function properly.

7. Check and monitor site downtimes.

Frequent downtimes not only drive visitors away, they also hurt your SEO. This is why it is imperative to monitor your site’s uptime on a constant basis.There are a host of free and paid services like Uptime Robot, Jetpack Monitor, Pingdom, Montastic, AreMySitesUp, and Site24x7 that can help you do just that.

These are some very important things to check for so that your on-page SEO stays highly optimized.

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— What should Digital Pratik talk about next? Please let me know in the comments below.
— Did you enjoy this episode? If so, please leave a short review.

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Credits for the audio in the background for intro and outdo of this podcast:

Adventures by A Himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0

Music released by Argofox
Music provided by Audio Library

7 OnPage SEO Checks You Need To Conduct On A Regular Basis | Digital Marketing Strategy Ep. #006

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2 thoughts on “7 OnPage SEO Checks You Need To Conduct On A Regular Basis | Digital Marketing Strategy Ep. #006

  1. Leave some feedback:
    — What should Digital Pratik talk about next? Please let me know in the comments below.
    — Did you enjoy this episode? If so, please leave a short review.

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